Speech Writing Content?
Speech writing content. It’s an ugly phrase because it misses the point of what a speech is. Completely. We don’t write content. You need to know that. What we do is organic, part of you. Instead of dwelling on writing content, remember why you do what you...
Narcissism Serves No One
Your speech should challenge and build others forward and better. It isn’t for you to brag about your accomplishments, to sell your book, or to push your consulting services. Let your authority be your authority, not your persona. The title of your speech...
Famous People: Working with Leaders
People ask me what’s it like writing for famous and influential people. Let me tell you about a project I just finished. Recently, my client got married. He wanted to say thank you to some key people and to say, in romantic and literary terms, how much he loves...
Name Drop
At American Speechwriter, we don’t name drop. We want to. We really, really want to. Our policy, though, is to keep our client list secret. We’ll tell you which companies hired us (unless they asked us not to), but we won’t mention names. If we do,...
Politics as Unusual: Love, Not Hate in Political Speeches
Politics. Can’t live with ’em. Can’t… I just can’t. I will write speeches for good people who want good things who are willing to say it all in a good way. There are two major ways to write a political speech. Ask most people, and...
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