When Saying It Quickly Matters
You need to reach lots of people in less than a minute. You need to go from “Hello” to a call to action quickly. You need to persuade your audience to go with you, but only have one message to get it done.
Your call to action might be to inspire your sales staff to sell more, or to announce something important across the entire firm. Such announcements require careful thought and delivery. You are about to tell hundreds or thousands of people something which could change their world.
Or, perhaps your company is embroiled in a crisis or tragedy — you may want to control gossip, acknowledge a major leadership change, or caution your staff about current news.
- An economy of words matters.
- Tone matters.
- The message matters.
A voicemail blast is often the best tool to get the job done. A crucial email might be ignored. In 30 seconds, you need to get it all said, bring the listener from asking why should they listen to a calculated reaction.
Such messages are not the time to rely on just winging it. You need a script that has been massaged to fit the message, tone, audience and intended response.
I can provide the necessary strategic insight as well as the wordsmithing to make the impact you require. Whether you need a straight-forward script, or one nuanced to maintain a certain viewpoint, give me a call.
I can also help you deliver it. If you are planning a major announcement, or a series of regular messages, allow me to help you through every word. As these are often emergency voicemails, we can do this by Skype, looking at cadence, tempo and tone.