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Narcissism Serves No One

Narcissism Serves No One

Your speech should challenge and build others forward and better. It isn’t for you to brag about your accomplishments, to sell your book, or to push your consulting services. Let your authority be your authority, not your persona. The title of your speech...
Famous People: Working with Leaders

Famous People: Working with Leaders

People ask me what’s it like writing for famous and influential people. Let me tell you about a project I just finished. Recently, my client got married. He wanted to say thank you to some key people and to say, in romantic and literary terms, how much he loves...
Name Drop

Name Drop

At American Speechwriter, we don’t name drop. We want to. We really, really want to. Our policy, though, is to keep our client list secret. We’ll tell you which companies hired us (unless they asked us not to), but we won’t mention names. If we do,...
Politics as Unusual: Love, Not Hate in Political Speeches

Politics as Unusual: Love, Not Hate in Political Speeches

Politics. Can’t live with ’em. Can’t… I just can’t. I will write speeches for good people who want good things who are willing to say it all in a good way. There are two major ways to write a political speech. Ask most people, and...
White Lies in an Age of Dishonesty

White Lies in an Age of Dishonesty

HONESTY:  Hope Hicks admitted to lying. Do you remember? Horrible? Yes, but the thing is, she’s admitted something we like to pretend (but certainly know) that our leaders don’t do. That doesn’t give her a pass. She lied. Period. Lying in whatever...