My opinion: TIME 100: The Most Influential People of 2018

My opinion: TIME 100: The Most Influential People of 2018

The TIME 100: The Most Influential People of 2018 list was released. Here’s how they sorted out who made the cut. Below are my thoughts on such things.

Some of these leaders are true leaders, those whose influence will push us into a better world.

Others are media darlings, those who, in this moment, intrigue pop culture and in doing so, get press. But, they get lots of it and, like Paris Hilton, are famous for being famous. Today, Time acknowledges, they are among the most influential people.

Some are influencers but only for today. They’ll do something impressive and helpful, but then, go on to do the rest of their lives behind the scenes.

I’ll let you sort out which is which. I do agree that, however they got there, they all should be on the list. I may even fully disagree with that person’s views, persona and agenda — but that they are in fact a big deal in 2018 is without question.

Almost all are in control of their communications. Some have PR agents or people like me developing their messages. Others are clearly winging it. One reason we know about them is they are saying what they want how they want.

Yes, as in the case of Kim Jong Un, there is horrible leadership which could lead to terrible consequences (here’s the official list of those he executed, but most believe there are hundreds more). Even North Korea’s infamous leader is communicating as he intends. That’s why Hyeonseo Lee calls him, “the most dangerous person on the planet.”

The good, the bad, and the ugly are on here. For many of you, your biases will define your response. Not for Rosie O’Donnell. Rosie was known for years as the queen of nice, then devolved into someone who saw the bad in everything. Here, though, she recognizes Roseanne Barr as one of the top 100. Rosie makes it clear she and Roseanne differ when it comes to President Trump (also, not surprisingly, on the list by merit of his office), but she (Rosie) is definitely generous with her love of Barr… as we all should be. Agreement on all things isn’t possible, but love it.

Rosie is a good example of controlling her communications. We know she’s capable of a hearty rant. And we know she’s been remarkably sweet. She’s always been in control.

Being an effective communicator won’t get you on Time’s list. Being an ineffective communicator will keep you off.

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