politics

Text vs Style

Speech Tip: Text vs Style Great speeches always involve a great message. Personal charisma can help tell that message well, but it is the substance you need to be extraordinary. We envision great speakers as having amazing podium skills. They do, but what sets them apart is something quieter: the writing of their speech itself. […]

Speech Tip: Eulogizing President Bush

Speech Tip: Eulogizing President Bush The eulogy for President George Bush is loaded with challenges. I wrote similar things when John McCain died. Eulogies about public figures such as President Bush, 41, are hard for several reasons. Death is always personal, but the death of a president is always public. How do we reconcile that? […]