speechwriting

Speech Tip: Stories (Use Only the Best Ones)

Speech Tip: Stories. It is presently business cliche to point out how stories, well, tell the story. Some stories, though, are better than others. Use your stories to help your audience to imagine themselves as part of them. Help them relate to the goal of the speech. For example, you might want your audience to […]

Speech Tip: If You Wanna Work for Me

Speech Tip: This week, a fellow writer was miffed that I won’t hire a freelancer who isn’t well-read in the classics. He thought it a bit draconian of me. My reasoning is that I don’t want an ordinary writer. I’m looking for brilliance. I want my firm to be responsible for the greatest speeches ever […]

Speech Tip: Athletes

Speech Tip: Athletes, listen up. Unless you are Michael Jordan, your brand value will drop after you retire. If you want a career in speaking, prepare while your name is current. You’ll gain experience and you’ll be ready when you hang up the jersey. Work with a speechwriter, public speaking coaches, and so on. Be […]

Speech Tip: Use Your Words

Speech Tip: Use Your Words A speechwriter, at his best, sounds like you. We shoot for that. Likewise, when you write your own speech, use words you actually use. That’s part of keeping it authentic. If you use $10 words, stay with that. Be sure your message, of course, is clear ($10 words can fuzzy […]

Speech Tip: Creativity Defined

Speech Tip: Creativity is not about being original, but about problem solving. That’s where discovery is. Knowing the problem is then the beginning of creativity. For speeches, this means knowing why your audience isn’t already doing what you want.

Speech Tip: Creativity Defined

Speech Tip: Creativity is not about being original, but about problem solving. That’s where discovery is. Knowing the problem is then the beginning of creativity. For speeches, this means knowing why your audience isn’t already doing what you want.