Speech Tip: Crisis Speeches?
You should prepare for a crisis. Too many companies do not. Sometimes, a crisis occurs and there is no plan. What do you do? Don’t panic. Instead, pull back and look at things objectively. What’s the worst reaction possible? What is the likelihood of that reaction? What is the expected reaction? What response does your audience (customers, stockholders, employees, media, and/or general public) expect from you? Start there. Get through this. Then, work on your plan.
Call me for help for help preparing your crisis speech plan.