Speech Tip: Say It Now. Eulogies are being said about John McCain now. He’s alive. This is the best time to do it. Honor him now. There will be time enough for a critical analysis of his work, some of which will be negative. But this is a time to let him (and his family) know what is appreciated. Likewise, with all your loved ones, say it now while they are alive. I’m happy to help people with their eulogies, of course, but let your loved ones know they matter.