Official Ram Trucks Super Bowl Commercial | Dr. Martin Luther King, Jr. | Built to Serve

Official Ram Trucks Super Bowl Commercial | Dr. Martin Luther King, Jr. | Built to Serve

The now controversial Ram Trucks Super Bowl commercial quotes Martin Luther King’s The Drum Major Instinct speech. Slate claims the King Estate approved the commercial completely, showing a statement from the firm managing King’ intellectual property.

Dodge’s commercial shows people volunteering. They probably wanted to help connect a spirit of serving with the Ram Truck, which is a sturdy pickup used in all sorts of hearty projects.

The controversy is two-fold:

  1. Did the King Estate approve the ad (yes, but Bernice King, King’s daughter, says no)?
  2. Would King himself have been pleased with the ad or would he consider it among the evils of capitalism?

(video removed when Dodge removed it from YouTube)